Author: Fatemeh Fakhraie

Founder of Muslimah Media Watch. Content marketing nerd who likes figuring out how stuff works and writing about it. I learned everything about being an adult from The Golden Girls.

Shoptagr sales alerts

Hukkster is closing. What do I do now? [Updated]

I was disappointed to hear that Hukkster, my favorite sales notification site, is shutting down. I’d relied it on it to let me know when anything I wanted was on sale, and really loved that it was headed up by women. In order to make sure that I didn’t go without sales alerts, I immediately embarked on finding a new alert service.

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Not-so-lazy summer days

July isn’t over, but it’s already been a wonderful month. As if Independence Day and long, warm evenings weren’t enough, I’ve been busy with some awesome stuff.

I just got back from a wonderful weekend in Seattle. I was there to present at CU Conferences on social media crisis management for credit unions. It was my first conference presentation that didn’t have to do with being Muslim or being  a woman, and I enjoyed every minute of it. It was wonderful to meet credit union board members from all around the country and talk about how social media can help their credit union marketing and customer service. Thanks to everyone who grabbed some snapshots of my presentation!

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Weighing in on the workplace for millennials

Happy July, friendlies! I wanted to share an article with you that I contributed to. 

I talked with Myriam DiGiovanni of the Credit Union Times about workplaces and millennial employees:

“A big misconception for most companies is that you’ve got young people at the bottom of the totem pole and older people at the top,” Fakhraie said. “That doesn’t mirror the reality at brass: Everyone’s making decisions at all levels and leadership positions aren’t just for boomers.”

Check out the entire article, which also profiles a marketing agency and a credit union, at the Credit Union Times website! 

I’m in the May/June issue of ISNA’s magazine

Muslim Women Changing the Narrative

Islamic Horizons is the official magazine of the Islamic Society of North America, and it’s full of stories by and for American Muslims.

Sabina Khan-Ibarra, the creator of Muslimah Montage, interviewed me, along with author Jennifer Zobair and Zahra Billoo, the Executive Director for the CAIR San Francisco Bay Area, for the newest issue. The article is all about ways that we’ve created avenues for ourselves to discuss issues important to Muslim women.

It’s a pretty great article, so check it out if you have time (the article starts on page 36)!

Have you updated your Twitter profile?

Have you updated your Twitter profile?

I updated my Twitter profile a few weeks ago. Have you done the same?

I know everyone’s grumbling about it looking like Facebook, but I kind of like it. I especially liked the pinned tweets feature, which is really handy for keeping something important at the top of your mind (or profile).

In case you’re wondering, the profile dimensions are 1500×500 pixels. If you already have a profile picture, Twitter will automatically resize it to fit within these dimensions. Whether it still looks good is another story.

It’s almost April already?!

March has really flown by quickly, friends. It’s been an incredibly busy and wonderful month, though!

Things have been buzzing at brass Media. We’ve worked hard this month to put out important information about content marketing for financial services. I co-wrote a white paper on the basics, and put out blogs about valuable content and consistent brand presence. (more…)

A new year and a new look

There’s something about getting back to work after time off in November and December that makes January a really long slog. It doesn’t help that the month is usually five weeks long, either.

But I’ve been keeping plenty busy. We’re preparing for a busy year ahead at brass Media, and I’ve been writing up a storm. I helped my coworker Kayla with a piece for CU Insight about how to vet a new social media platform and wrote a piece for Credit Union Times on which social media platforms younger demographics are migrating to and how to market to them there:

You’re going to need to rethink your social strategy when it comes to teens or young adults. The truth is, they’re not going to be as engaged on Facebook as their parents or older peers. If you want to reach them, you’ll need to go where they are.

We’re also gearing up for more webinars at brass. Kayla and I will be hosting one in February on how to monitor your brand online, with helpful tips on RSS feeds, Twitter searches, and Google Alerts.

I’ve been as busy on Instagram as ever, writing a piece about what not to do on Instagram. I also kicked off the month with a theme week, highlighting religious buildings I’ve had the privilege to visit during my travels. I’m planning to continue my theme weeks in 2014, so be sure to follow me on IG if you haven’t already!

You’ll also notice that I’ve revamped my website. I decided to greet the new year with a new (digital) look, and so I’ve chosen a different theme that still captures my love of minimalism. You’ll also notice my colorful new social media icons! They’re from the very talented Mohammed al Yousfi, and I downloaded them here. With a little help from WordPress, I set them up myself.

What do you think?

Stop doing these 5 things on Instagram

Instagram tips

I’ve been on Instagram an entire year now, and it’s been a really fun ride. But I’ve built up a few pet peeves that I’d like to caution you against, both for my sanity and for the sake of your account’s level of awesome. Since Instagram is the fastest growing social media network, I’m trying to do my part to make sure the newbies are as dedicated as those of us already loving the platform.

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Instagram’s new Direct feature challenges SnapChat

Welp, I’ve already downloaded the Instagram update with the Direct feature. Have you?

Instagram Direct

Instagram Direct is a photo messaging component that allows you to photos and videos to up to 15 friends. These photos and videos don’t appear on in your feed, and you can delete them whenever you’d like (unlike SnapChat, which gives the viewer only 10 seconds max to view a photo, and then it’s gone forever).

Essentially, this is a longer-lasting and more connected version of SnapChat. While you can only send content to up to 15 people, the Direct feature offers a very social component in that everyone you sent your photo or video to can comment on it, even if they don’t follow each other.

For brands, Instagram Direct could be a great way to message their influencers about special deals and events. For personal use, it’s really nice in that I probably won’t have to bother with SnapChat any more: I can send pictures and videos to friends and they all can comment on it. I absolutely love this feature.

There is potential for abuse: because you can sent photos and videos to people you don’t follow and people who don’t follow you, spam is probably in Direct’s future. The good news is that you can ignore messages from someone you follow, block people from sending you messages, and report offensive messages. I like that Instagram is thinking ahead on this.

Instagram’s help guide for Direct is very comprehensive. Check it out if you still have questions about the new feature.

Have you downloaded the update yet? What do you think about Instagram Direct?