which social media platforms are younger demographics going to

A new year and a new look

There’s something about getting back to work after time off in November and December that makes January a really long slog. It doesn’t help that the month is usually five weeks long, either.

But I’ve been keeping plenty busy. We’re preparing for a busy year ahead at brass Media, and I’ve been writing up a storm. I helped my coworker Kayla with a piece for CU Insight about how to vet a new social media platform and wrote a piece for Credit Union Times on which social media platforms younger demographics are migrating to and how to market to them there:

You’re going to need to rethink your social strategy when it comes to teens or young adults. The truth is, they’re not going to be as engaged on Facebook as their parents or older peers. If you want to reach them, you’ll need to go where they are.

We’re also gearing up for more webinars at brass. Kayla and I will be hosting one in February on how to monitor your brand online, with helpful tips on RSS feeds, Twitter searches, and Google Alerts.

I’ve been as busy on Instagram as ever, writing a piece about what not to do on Instagram. I also kicked off the month with a theme week, highlighting religious buildings I’ve had the privilege to visit during my travels. I’m planning to continue my theme weeks in 2014, so be sure to follow me on IG if you haven’t already!

You’ll also notice that I’ve revamped my website. I decided to greet the new year with a new (digital) look, and so I’ve chosen a different theme that still captures my love of minimalism. You’ll also notice my colorful new social media icons! They’re from the very talented Mohammed al Yousfi, and I downloaded them here. With a little help from WordPress, I set them up myself.

What do you think?