Articles + Talks

Getting Settled in My New Home

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Image via Dave Bassett.

I recently moved to be closer to my job in Eugene. The summer was a hectic one, but I’m finally settled and looking to get comfy in my new town.

In an effort to make a big new city feel smaller, I’ve been attending lots of networking events to meet people and learn new things. That’s difficult work to do as an introvert, but Lane county is such a friendly place that it’s already making a difference.

I’ve been haunting the Eugene Chamber of Commerce a bit–in September, I attended their Women Business Leaders lunch to hear Celeste Edman from Lunar Logic talk about mentorship. She gave a fantastic talk, focusing on the fact that mentorship isn’t just about the person being mentored, and that you can have more than one mentor.

Yesterday was a big day for me: I gave a lunchtime talk on content marketing for the Emerald Marketing Association! Content marketing is such a buzzword in the marketing industry, and so many still don’t know much about it, so I went over the basics, talked about a few must-haves to get started, and gave a few resources that have helped me in my content marketing education.

The talk was a blast and the Q&A session lasted almost as long as my presentation! The audience was fantastic! Their questions were wonderful.

I have to thank the EMA for such a welcoming and wonderful experience. And a huge thanks to Dave Bassett for photographing the event!

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It was an absolutely amazing experience, and I look forward to working with the EMA again sometime soon.

EDIT: Check out the write-up of my presentation at the EMA blog!

Social media education is important in high school

Fatemeh Fakhraie teaching students about social media

Photo by Devin Simpson.

Last week, I had the pleasure of talking to about 300 sophomores at West Albany High School about how their use of social media would change after they left high school.

We use social media to communicate and stay in touch with friends and family, and to express ourselves online. But many high schoolers aren’t aware that after they leave high school, social media will take on a new facet. Universities and employers will begin using social media to investigate prospective students and hires to ensure they’ll represent the school or company well.

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Doing what I do best

fatemeh talking about social media

Blabbing about Instagram is definitely my favorite thing to do.

Yesterday, I repped brass Media while giving a presentation about using social media for business to North Salem High School’s Future Business Leaders of America student group. It was a lot of fun, and so exciting to see the next generation of those interested in business!

Photo by Devin Simpson for brass Media. 

Millennials in the Experience Economy and the Workplace

Talking about millennials is so hot right now.

Once the calender turns to September, it seems like the rest of the year melts away. I can’t believe it’s getting close to the end of October! I’ve been battling a cold for a few weeks, which definitely makes the days seem to run together, but I’ve also been doing and writing a lot of fun stuff lately.

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A new year and a new look

There’s something about getting back to work after time off in November and December that makes January a really long slog. It doesn’t help that the month is usually five weeks long, either.

But I’ve been keeping plenty busy. We’re preparing for a busy year ahead at brass Media, and I’ve been writing up a storm. I helped my coworker Kayla with a piece for CU Insight about how to vet a new social media platform and wrote a piece for Credit Union Times on which social media platforms younger demographics are migrating to and how to market to them there:

You’re going to need to rethink your social strategy when it comes to teens or young adults. The truth is, they’re not going to be as engaged on Facebook as their parents or older peers. If you want to reach them, you’ll need to go where they are.

We’re also gearing up for more webinars at brass. Kayla and I will be hosting one in February on how to monitor your brand online, with helpful tips on RSS feeds, Twitter searches, and Google Alerts.

I’ve been as busy on Instagram as ever, writing a piece about what not to do on Instagram. I also kicked off the month with a theme week, highlighting religious buildings I’ve had the privilege to visit during my travels. I’m planning to continue my theme weeks in 2014, so be sure to follow me on IG if you haven’t already!

You’ll also notice that I’ve revamped my website. I decided to greet the new year with a new (digital) look, and so I’ve chosen a different theme that still captures my love of minimalism. You’ll also notice my colorful new social media icons! They’re from the very talented Mohammed al Yousfi, and I downloaded them here. With a little help from WordPress, I set them up myself.

What do you think?

What I’ve been doing all month

October has been a busy month so far. It seems like the calendar just melts away once we get to September, doesn’t it?

I’ve been up to plenty this month. I spent the first weekend of the month in San Jose, having a great time with friends and family. Since then, I’ve been writing up a storm.

I published my first piece for CUInsight.com, a website that looks at everything important to credit unions. This includes marketing, obviously, and my piece touched about how important blogging is for financial organizations (and every business, really):

Think about it: if all you’re doing is tweeting your Instagram photos and Facebooking your Pinterest boards, you’re not really getting anywhere. Think of a blog like a central hub; social media serves as the planes, trains, and automobiles that get readers to your building. If you only send members to content in other places, no one has a reason to visit you.

brass Magazine’s Winter 2013 issue is out, and I wrote about how important social media is to the job hunt, including strategies on how to use certain channels to help you when you’re looking for a new place to work :

We’ve all seen the social media fails resulting in fired employees. Obviously, cussing out the boss or posting pictures that would make grandma blush is a bad idea. But if you use it correctly, social media can be your stepping stone to a new (or better) job.

And while I’m on the topic of social media and financial organizations, brass Media’s third webinar is next week! Kayla Byers and I will be talking about how important Twitter can be for financial institutions, and different ways to use it.

I’ve also been taking a free online course from Google on how to use Analytics. Sign up and take it at your own leisure if you’re looking for some in-depth information on using Google Analytics. Also, if you’d really like a special certificate when you pass! I got mine today!

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