October has been a busy month so far. It seems like the calendar just melts away once we get to September, doesn’t it?
I’ve been up to plenty this month. I spent the first weekend of the month in San Jose, having a great time with friends and family. Since then, I’ve been writing up a storm.
I published my first piece for CUInsight.com, a website that looks at everything important to credit unions. This includes marketing, obviously, and my piece touched about how important blogging is for financial organizations (and every business, really):
Think about it: if all you’re doing is tweeting your Instagram photos and Facebooking your Pinterest boards, you’re not really getting anywhere. Think of a blog like a central hub; social media serves as the planes, trains, and automobiles that get readers to your building. If you only send members to content in other places, no one has a reason to visit you.
brass Magazine’s Winter 2013 issue is out, and I wrote about how important social media is to the job hunt, including strategies on how to use certain channels to help you when you’re looking for a new place to work :
We’ve all seen the social media fails resulting in fired employees. Obviously, cussing out the boss or posting pictures that would make grandma blush is a bad idea. But if you use it correctly, social media can be your stepping stone to a new (or better) job.
And while I’m on the topic of social media and financial organizations, brass Media’s third webinar is next week! Kayla Byers and I will be talking about how important Twitter can be for financial institutions, and different ways to use it.
I’ve also been taking a free online course from Google on how to use Analytics. Sign up and take it at your own leisure if you’re looking for some in-depth information on using Google Analytics. Also, if you’d really like a special certificate when you pass! I got mine today!