Author: Fatemeh Fakhraie

Founder of Muslimah Media Watch. Content marketing nerd who likes figuring out how stuff works and writing about it. I learned everything about being an adult from The Golden Girls.

What’s a haft seen?

Persian new year haft seen

Happy 1394! Nowruz (نوروز), also known as Persian New Year, is the beginning of the Iranian calendar year. It’s also a religious holiday for the Baha’i and Zoroastrian faiths, both of which originated in Iran. Nowruz is the same day as the Spring Equinox and marks the beginning of 1394.

This year, I’m documenting my haft seen table to give you all a little history behind the celebration, which is a huge deal to Iranians, Kurds, Afghans, Tajiks, Uzbeks, and those in the Zoroastrian and Baha’i faiths. (more…)

Is there a shortage of content marketers? Yes and no.

Marketers just need content marketing skills.

I’ve been flexing my content marketing muscle for a few years now at brass Media, and it’s one of my favorite parts of the job. Content marketing has so much strategy, planning, and creation that there’s always something different to do.

And because I’m enjoying the content marketing part of my job, I’m so excited to be interviewed about it! I spoke with B2B News Network about the recent survey by Provoke Insights that shows 34% of companies are having a hard time finding suitable content marketers:

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‘Tis the season

Happy 2015!

What I love most about the holidays are the infused warmth emanating from friends, coworkers, and family: beautiful Hanukkah displays at the store, cozily decorated houses, and lots of extra goodies in the office break room.

One of my favorite holiday surprises is getting greeting cards! It’s such a beautiful way to let people know you’re thinking of them, and who doesn’t like getting mail (that isn’t a bill)? This has really inspired me to think about how I can get in on the action.

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I’m a convert to This.

This. social network

After the hubbub and subsequent disappointment about new platform Ello, I was definitely skeptical about whether This.cm would woo me. But it has: it’s full of great reads from people whose opinions I respect about issues I like reading about.

This. bills itself as “a place to find and share the web’s best stories, ideas and arguments. Each user can share just 1 link a day.” It was launched by Atlantic Media, helmed by Andrew Golis.

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Doing what I do best

fatemeh talking about social media

Blabbing about Instagram is definitely my favorite thing to do.

Yesterday, I repped brass Media while giving a presentation about using social media for business to North Salem High School’s Future Business Leaders of America student group. It was a lot of fun, and so exciting to see the next generation of those interested in business!

Photo by Devin Simpson for brass Media. 

Millennials in the Experience Economy and the Workplace

Talking about millennials is so hot right now.

Once the calender turns to September, it seems like the rest of the year melts away. I can’t believe it’s getting close to the end of October! I’ve been battling a cold for a few weeks, which definitely makes the days seem to run together, but I’ve also been doing and writing a lot of fun stuff lately.

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Shoptagr sales alerts

Hukkster is closing. What do I do now? [Updated]

I was disappointed to hear that Hukkster, my favorite sales notification site, is shutting down. I’d relied it on it to let me know when anything I wanted was on sale, and really loved that it was headed up by women. In order to make sure that I didn’t go without sales alerts, I immediately embarked on finding a new alert service.

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Not-so-lazy summer days

July isn’t over, but it’s already been a wonderful month. As if Independence Day and long, warm evenings weren’t enough, I’ve been busy with some awesome stuff.

I just got back from a wonderful weekend in Seattle. I was there to present at CU Conferences on social media crisis management for credit unions. It was my first conference presentation that didn’t have to do with being Muslim or being  a woman, and I enjoyed every minute of it. It was wonderful to meet credit union board members from all around the country and talk about how social media can help their credit union marketing and customer service. Thanks to everyone who grabbed some snapshots of my presentation!

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Weighing in on the workplace for millennials

Happy July, friendlies! I wanted to share an article with you that I contributed to. 

I talked with Myriam DiGiovanni of the Credit Union Times about workplaces and millennial employees:

“A big misconception for most companies is that you’ve got young people at the bottom of the totem pole and older people at the top,” Fakhraie said. “That doesn’t mirror the reality at brass: Everyone’s making decisions at all levels and leadership positions aren’t just for boomers.”

Check out the entire article, which also profiles a marketing agency and a credit union, at the Credit Union Times website!