A feature account (also called a curation account) exists to share other people’s photos. There are a lot of wonderful feature accounts out there, highlighting followers’ pictures about everything from fashion to photography. My personal favorites are the ones dedicated to cities or states–they’re a great way to get to know the undiscovered beauty of any place!

If you’re thinking of starting a feature account, I have a few pointers for you. These are based on what I’ve seen successful accounts do (and what some accounts aren’t doing).

(more…)